Bringing together the stewards of Arizona's future
Arizona Water Stewardship Leadership Forum Series
Join us for a series of collaborative leadership forums exploring the future of water stewardship in Arizona. Hosted by Grassroots Resource Optimization (GRO), these sessions bring together diverse perspectives to share challenges, exchange practical solutions, and strengthen confidence in the decisions that shape our communities, properties, and resources.
Through meaningful conversations and real-world insights, participants will discover new opportunities to improve water efficiency, operational performance, and long-term sustainability.
This free event, including a catered lunch, is hosted by Grassroots Resource Optimization (GRO) LLC with support from GPEC, Arizona State University (ASU), and the SiteOne Green Tech Technology Center.
Registration
Choose the session(s) that aligns with your industry below. Although attendance is free and includes lunch, advance registration is required to reserve your seat.
Municipal & Civic Leaders Forum | September 23, 2026
In this session’s theme, “Building Public Confidence Through Water Stewardship,” we’ll explore collaborative solutions and data-driven strategies alongside public leaders like you.
Date: September 23, 2026,
Time: 11:00 AM – 2:00 PM
Location: ASU SkySong, Scottsdale
Resorts & Hospitality Leadership Forum | September 24, 2026
Under this session’s theme, “Ready for What is Next?”, we’ll discuss strategies to protect the guest experience while demonstrating responsible water stewardship alongside hospitality leaders.
Date: September 24, 2026,
Time: 11:00 AM – 2:00 PM
Location: ASU SkySong, Scottsdale
HOA & Master-Planned Communities Forum | October 14, 2026
Under this session’s theme, “Beyond Green: Building Communities for Arizona Water Future,” we’ll explore how to build resilient, high-value landscapes while fostering resident support.
Date: October 14, 2026,
Time: 11:00 AM – 2:00 PM
Location: SiteOne Green Tech Center, Goodyear
Commercial Real Estate & Development Forum | October 15, 2026
This session’s theme is “Water as a Business Risk: Protecting Asset Value.” We will discuss how proactive water management protects long-term portfolio value and mitigates risk.
Date: October 15, 2026
Time: 11:00 AM – 2:00 PM
Location: ASU SkySong, Scottsdale
Landscape Industry Leadership Forum | November 4, 2026
Under this session’s theme, “What Are We Missing?”, irrigation and landscape professionals share their ground-level insights, discuss market trends, and identify key industry gaps.
Date: November 4, 2026,
Time: 11:00 AM – 2:00 PM
Location: SiteOne Green Tech Center, Goodyear
Pilot Partner Program
Forum attendees are invited to apply for an opportunity to partner with GRO on a 2027 pilot tailored to their site, priorities and operations. The program is designed for organizations ready to strengthen water stewardship through better visibility, informed decision-making and measurable outcomes.
Forum Host
Randy Valk
CIC, CLIA
Founder and CEO
Grassroots Resource Optimization LLC,
Grassroots Landscaping & Irrigation
Randy Valk is a forward-thinking entrepreneur and sustainability advocate dedicated to reshaping how communities manage water and land resources. As the President of Grassroots Landscaping & Irrigation (GRL) and the Founder of Grassroots Resource Optimization (GRO), Randy blends over 20 years of hands-on industry expertise with a passion for technological innovation.
A Certified Landscape Irrigation Auditor (CLIA) and Certified Irrigation Contractor (CIC), he is a leader in advancing data-driven, centralized irrigation systems that help municipalities and businesses maximize efficiency while meeting ambitious conservation goals. Randy is committed to building resilient, water-smart infrastructure that balances environmental stewardship with operational excellence.
Grassroots Resource Optimization (GRO) LLC works with municipalities and businesses to improve how irrigation systems perform in real-world conditions. Built on decades of field experience, GRO focuses on aligning infrastructure, technology, and day-to-day operations to deliver measurable water savings, operational efficiency, and stronger public accountability.
Rather than treating irrigation as a set-and-forget system, GRO manages it as an active, living process. Through continuous monitoring, collaborative programming, and data-driven reporting, organizations gain clear visibility into water use, system performance, and return on investment.
The result is healthier landscapes, better use of resources, and a more confident approach to stewardship.