Newsletter
Stay up to date with the latest articles, insights, and updates from Grassroots Resource Optimization (GRO) focused on water efficiency, irrigation best practices, stewardship, and industry trends.
August 13, 2026
Hi there, July was Smart Irrigation Month, and throughout the month our industry highlighted innovative technologies, advanced controllers, artificial intelligence, flow monitoring, data analytics, and the […]
July 23, 2026
July is Smart Irrigation Month, and every year our industry uses this month to celebrate technology. We talk about smarter controllers, more advanced sensors, stronger analytics, […]
July 10, 2026
What I’m seeing right now isn’t a technology gap, it’s a thinking gap. Across irrigation, and honestly across business in general, the dominant questions haven’t […]
June 24, 2026
June Newsletter This next step for GRO is different. We’re heading into Arizona through our partnership with the Greater Phoenix Economic Council (GPEC) and Arizona State University (ASU) to […]
May 31, 2026
April was a tough month. At Grassroots, our landscaping and irrigation business, the season started slower than expected, work was uneven, and pressure built early. As […]
April 30, 2026
Across the industry, stewardship is no longer being discussed as an idea. It’s being tested in real time – through decisions, expectations, and how teams operate […]
April 2, 2026
After a year where 2025 exposed gaps between intention and execution, this month felt like a turning point. March gave us something worth paying attention to. […]
February 26, 2026
At GRO, we know momentum isn’t accidental. It comes from choosing values‑driven leadership every single day. Our core values – integrity, creativity, quality, and community – […]
January 25, 2026
Over the last few years, I’ve spent a lot of time thinking about what actually leads to better water management. Technology and systems matter – but […]
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